Daniel Payton Perrin Ag Consultants

Meet Daniel Payton

Ex-farmer now helping others run viable, profitable businesses

Ex-farmer Daniel Payton is now using his knowledge and practical experience to help farmers make changes to their system, while retaining a viable and profitable business.

Daniel (37) is Perrin Ag’s newest consultant. One of his first projects is working as part of a larger team to complete work for the Government’s One Billion Trees Programme – an initiative that aims to increase tree planting across New Zealand, reaching one billion trees planted by 2028.

Perrin Ag is being funded by Te Uru Rākau (Foresty New Zealand) and key industry organisations to develop case studies from ten farms across the Waikato, Bay of Plenty and Rangitikei. The aim of these studies is to demonstrate how different species of trees can be successfully integrated into a variety of farming systems.

Daniel started with Perrin Ag in June and brings both farming and business know-how to the job. Originally from a dairying background, he also worked as a business manager for Landcorp Farming Limited where he was responsible for large scale sheep, beef and deer operations, predominantly on the North Island’s East Coast.

He has also spent time in rural finance and banking, as well as 8 years dairy farming, which included
contract and variable order sharemilking roles in the Taranaki.

“From a young age I have lived and breathed agriculture and had a deep connection with the land,” he says. “I enjoy helping clients find solutions to achieve their business goals, but I also love the human element of my role, that is building relationships and helping people grow in their business,” he says.

His varied career has allowed him to specialise in both dairy and sheep and beef operations. His corporate farming experience means large systems do not faze him.

“From time spent farming myself and running a business, I know what it’s like to be on the ground in gumboots every day,” he says. “This experience means I can drill down into the mechanics of what’s happening on a farm and understand issues and challenges from a farmer’s perspective.”

And when it comes to trees on farm, Daniel knows his stuff. He says in New Zealand there has been a real focus on planting radiata pine as the main commercial species.

“The One Billion Trees Progamme aims to identify alternative species to pine. The case studies we’re working on are based around a philosophy of the right tree in the right place, for the right purpose.

“What our work demonstrates is the potential for other species to be used within the farming system,while still achieving the Programme’s aim, the landowner’s objectives and allowing for land
diversification.”

One of the areas in which Perrin Ag has been working with farmers is assessing the benefits of planting totara for timber using mānuka as a cover crop to provide shelter for the seedlings and promote upright growth. This approach also delivers additional value from mānuka honey production during the early years of forestry establishment.

As part of the One Billion Trees Programme, coast redwoods are being investigated as an exotic species alternative to radiata pine. A commercial market exists for this species’ timber and these trees have carbon sequestration potential.

“It’s a little bit chicken and egg. In New Zealand, we’re not commercially growing certain exotic and natives species with significant potential for timber production because there isn’t a developed supply chain or market for them,” says Daniel. “But there isn’t the market because we haven’t been growing them. We hope these case studies will help provide options for landowners considering alternatives to mainstream commercial species.”

Daniel believes recent regulations, including the Zero Carbon Act, winter grazing standards, and the national policy statement for freshwater management, mean most farmers are very aware of their environmental obligations and have a real desire to be good stewards of the land.

“However, through our research, we have discovered that sometimes farmers don’t know where to start or who to ask for help and advice,” says Daniel. “That’s where Perrin Ag can help them achieve what they would not otherwise be able to do on their own.”

The case study results from the One Billion Trees Programme will be released later this month. Daniel says he is looking forward to working further with industry partners and farmers to get the most out of the learnings.

The One Billion Trees Programme is funded by Te Uru Rākau, with supporting funding from DairyNZ, Living Water (Fonterra-DOC partnership), Waikato Regional Council, BOP Regional Council, Forest Growers Research, Horizons Regional Council and Farmlands Co-operative Ltd.



Lee Matheson

Managing Director
Principal Consultant

B.Appl.Sc (Hons), FNZIPIM (Reg)

Lee came to agribusiness consultancy via the unlikely pathway of a suburban Wellington upbringing, an Honours degree in plant science and a six-year career in the financial markets. In his role as the firm’s MD, Lee doesn’t get out on-farm as much as he used to but makes the most of it when he does. While having swapped the paddock for the boardroom, Lee continues to provide advice in the areas of farm business strategy, farm system innovation, corporate governance, investment analysis and economic research.

Outside of Perrin Ag, Lee loves to spend his time coaching rugby, watching his three kids play sport and gardening with his wife Haidee.

“I love the challenge of empowering people in our primary sectors and the excitement of seeing clients achieving their aspirations. If we can encourage farmers to engage with their consumers, take a more active involvement in their supply chains and view their businesses through a wider lens, then I think our industries have a great future.”

Michael Booth

Senior Consultant

B.Com Af (FM)

Mike brings a wealth of agri-tech and dairy systems expertise to Perrin Ag. After graduating with a Bachelor of AgriCommerce from Massey, he started his career with DairyNZ as a consulting officer where he ran discussion groups and managed farm supervision.

He left DairyNZ to travel the world but within a few months Covid hit, the borders closed, and Mike and his wife Nikita returned home. Back in New Zealand, he took up a role managing DairyNZ’s monitor farms on the Hauraki Plains before joining Halter.

After finishing his OE, he returned home to live in Papamoa and joined the Perrin Ag team in February 2024.

“I’m not someone who likes to sit still and I like to be continually learning. I saw an opportunity with Perrin Ag. As a business their ethos is about continuous improvement and learning. There are always new and better ways of doing things and we need to be at the forefront of that for our clients.”

Abbey Dowd

Consultant

B.Ag.Sc (Hons), MNZIPIM

Abbey joined Perrin Ag in February 2023 as part of the firm’s graduate recruitment programme, Empower.

Abbey grew up surrounded by dairy farms in a close-knit community in South Waikato. She saw first-hand how local farmers supported her community, which is what inspired her to study at Lincoln University.

Growing up in a rural community Abbey has always been impressed by how much local farmers contribute to the community. She wanted to help give back to the industry and play a part in helping our primary sector continue to produce quality food in a sustainable way.

In 2022, Abbey spent the summer as an intern on one of New Zealand’s first commercial deer milking operations. Her Honours project was researching deer milk alongside other more traditional milking operations and assessing the deer milking industry’s future production possibilities.

“Growing up I didn’t live on a farm, but I always knew I wanted to work in the farming sector. I wanted a role where there was a balance between working on and off farm and where I could support farmers to get the best out of their businesses.”

Sam Gray

Senior Consultant

Sam grew up on a dairy farm in the Far North. After graduating from the University of Otago in 2005 with an Honours degree in molecular biotechnology, he spent several years working in medical research in New Zealand and Scotland. Upon returning to New Zealand in 2012, he spent four seasons dairy farming in Northland before purchasing a 56 ha block in Taupо̄, where he was first exposed to farming under a nitrogen cap. Sam joined Perrin Ag in 2023 and brings his strong analytical skills that are grounded by a pragmatic approach to problem solving. Outside of farming and consultancy, you’ll likely find him fly fishing, hunting or snowboarding.

“A lot of farmers feel overwhelmed in the face of a rapidly changing regulatory landscape. I strive to help farmers understand what these environmental regulations mean for their business, and offer practical solutions that allow them to keep doing what they do best, whilst remaining compliant”.

Danni Armstrong

Finance administrator

Danni grew up on a life style block in Atiamuri and spent five seasons as a relief milker in the area. During this time, her full time roles were in various fields including the rental car, health care and marine industries. Danni has had a focus on administrative and accounting duties, but is also proficient in looking after customers especially well, social media and website operation, running a rental car fleet and the associated tasks like training, rosters, H&S and organising repairs! Danni joined Perrin Ag in May 2021, to be part of a business in an industry she is passionate about.

During her spare time Danni can be found reading a book with her cats or out enjoying the walks in Rotorua’s Redwoods.

“What motivates me each day is knowing that I will be challenged with a range of problem solving tasks. I love to see all the figures adding up and knowing that my role makes a difference to the team.”

Duncan Walker

Director
Principal Consultant

B.Appl.Sc, MNZIPIM (Reg)

Coming from a drystock and dairy farming background, Duncan has always been passionate about growing primary sector businesses. Whether it’s pastoral farming, forestry, horticulture or investments outside the farm gate, sustainably optimising business performance is Duncan’s passion. After graduating from Massey University with a Bachelor of Applied Science in Agribusiness, Duncan’s first opportunity to optimise a farm business was by undertaking a dairy conversion. Duncan project managed the conversion and continued to run the dairy farm for a further three years.

Since joining Perrin Ag in 2011 Duncan works with a wide range of clients including those ‘outside the farm gate’. With his strong background in investment analysis, business strategy and project management, Duncan is increasingly working with clients to analyse and integrate horticulture and forestry investments into their farm businesses.

“I enjoy helping clients navigate through the complexities of today’s operational, financial and environmental challenges. Seeing clients achieve their goals is very rewarding”

Lee Matheson

Managing Director
Principal Consultant

B.Appl.Sc (Hons), FNZIPIM (Reg)

Lee came to agribusiness consultancy via the unlikely pathway of a suburban Wellington upbringing, an Honours degree in plant science and a six-year career in the financial markets. In his role as the firm’s MD, Lee doesn’t get out on-farm as much as he used to but makes the most of it when he does. While having swapped the paddock for the boardroom, Lee continues to provide advice in the areas of farm business strategy, farm system innovation, corporate governance, investment analysis and economic research.

Outside of Perrin Ag, Lee loves to spend his time coaching rugby, watching his three kids play sport and gardening with his wife Haidee.

“I love the challenge of empowering people in our primary sectors and the excitement of seeing clients achieving their aspirations.  If we can encourage farmers to engage with their consumers, take a more active involvement in their supply chains and view their businesses through a wider lens, then I think our industries have a great future.”