Beyond The Farm Gate

The world outside our farm gate is increasingly more important.

Our predominantly family based and “light-touch” farming practices produce food that is increasingly rare in the world – food with a unique provenance and experience for the consumer.  Sustainable production and supply chains are increasingly being rewarded by discernible customers. 

At Perrin Ag, we apply our knowledge of what happens behind the farm gate to what happens beyond it.  This capability allows us to provide critical insights to the people and businesses who connect our produce to our consumers, creating responsive and flexible value chains and deepening the relationships of everyone in them.

Things we can help you with include:

Lee Matheson

Managing Director
Principal Consultant

B.Appl.Sc (Hons), FNZIPIM (Reg)

Lee came to agribusiness consultancy via the unlikely pathway of a suburban Wellington upbringing, an Honours degree in plant science and a six-year career in the financial markets. In his role as the firm’s MD, Lee doesn’t get out on-farm as much as he used to but makes the most of it when he does. While having swapped the paddock for the boardroom, Lee continues to provide advice in the areas of farm business strategy, farm system innovation, corporate governance, investment analysis and economic research.

Outside of Perrin Ag, Lee loves to spend his time coaching rugby, watching his three kids play sport and gardening with his wife Haidee.

“I love the challenge of empowering people in our primary sectors and the excitement of seeing clients achieving their aspirations. If we can encourage farmers to engage with their consumers, take a more active involvement in their supply chains and view their businesses through a wider lens, then I think our industries have a great future.”