Farming for the Future – Sustainable Agriculture

“We are simply caretakers of the land for the next generation”

All farming operations rely on the protection and enhancement of their natural capital to ensure their businesses are sustainable on an ongoing basis.

The overwhelming majority of farmers understand and embrace the kaitiakitanga responsibility they have for their land and do their best, each and every day, to produce food in a sustainable way.

Of course, we can’t ignore the fact that our activity on the land has an impact on our environment and high public consciousness around issues like effluent management and nitrate contamination for example are causing us to have to engage with our communities and customers in a different way.

Effluent management, animal welfare and nitrogen fertiliser use are all areas where modern farming activities need to be increasingly proactive, but other issues, some of them longstanding, are just as relevant such as the sourcing of imported commodity feeds, soil conservation, energy efficiency, whole farm environmental footprint and biodiversity management.

We want our clients to be proud of what they do and our team has the expertise and experience to work alongside farmers to help them get the best outcomes they can for their businesses and the environment.

Things we can help you with include:

Lee Matheson

Managing Director / Principal Consulant

B.Appl.Sc (Hons), FNZIPIM (Reg)

Lee came to agribusiness consultancy via the unlikely pathway of a suburban Wellington upbringing, an Honours degree in plant science and a six-year career in the financial markets. In his role as the firm’s MD, Lee doesn’t get out on-farm as much as he used to but makes the most of it when he does. While having swapped the paddock for the boardroom, Lee continues to provide advice in the areas of farm business strategy, farm system innovation, corporate governance, investment analysis and economic research.

Outside of Perrin Ag, Lee loves to spend his time coaching rugby, watching his three kids play sport and gardening with his wife Haidee.

“I love the challenge of empowering people in our primary sectors and the excitement of seeing clients achieving their aspirations.  If we can encourage farmers to engage with their consumers, take a more active involvement in their supply chains and view their businesses through a wider lens, then I think our industries have a great future.”