Our one-off consultancy service is designed to help you extend your milking season without compromising next year’s performance. With early signs pointing to another strong milk price, setting your farm up for ongoing success is crucial.
Daniel grew up on a dairy farm in Marlborough and after graduating from Lincoln began a career with Landcorp Farming Ltd. As Business Manager he was responsible for large scale hill country sheep, beef and deer properties with his role including developing and implementing regional livestock strategies. This provided valuable experience and exposure to large scale corporate agribusiness.
After travelling overseas Daniel experienced rural finance, servicing a wide variety of clients and business structures including family operated farms and multinational wineries.
Prior to joining Perrin Ag, Daniel and family spent eight years in the dairy industry hands on contract and lower order sharemilking in the Taranaki region. This valuable time and the experience of operating his own business gives Daniel the ability to have a real affinity with all types of clients.
“From a young age I have lived and breathed agriculture and had a deep connection with the land. I enjoy not only offering solutions for clients to achieve their business goals but also the human element that is building relationships and enabling people to grow in their business”.
With over 30 years in the agricultural sector, Rob knows how to navigate farmers through the regulatory maze.
During that time, his work has been varied from farm advisory and farm management research to rural banking and dairy farm systems development. Rob joined Perrin Ag in 2022 from DairyNZ where he was regional leader for the Lower North Island.
He also runs a lamb and beef finishing operation in the Manawatu. So, he has a good understanding of farming, from milking cows and shearing sheep to the regulatory process in Wellington.
Rob has a successful track record in senior leadership, along with his exceptional technical knowledge and communication skills. Based in Palmerston North, he is instrumental in helping Perrin Ag grow its business in the Rangitikei, Manawatu and Hawke’s Bay.
“Part of my job is to bridge the gap between the worlds of policy makers and farmers – to bring the on-farm perspective into the policy-making room, and vice versa. If that can be done, the environment can be respected, and farming can be sustain its profitability. New Zealand needs both.
“It’s an ever-changing world for our farmers. It’s not easy. But we can help coach them through the maze. That’s my job. It’s why I joined the Perrin Ag team.”
Braydon was born and bred on a dairy farm in the Tararua district with a passion for animals and agribusiness from day dot. He has toured and worked on various farm systems in North America, South America and Australia through self-chosen work experience or various scholarships. In his spare time he investigates the latest dairy genetics internationally to help with breeding decisions for his dairy herd, along with judging and fitting dairy cattle both nationally and overseas.
Braydon, who joined the team in January 2019, is based out of our Rotorua office, where he manages a diverse workload ranging from facilitating RMPP Farmer Action groups, operational supervision for dairy farms, alongside land use, systems, financial and environmental modelling and analysis advisory for corporate and family farm operations.
“I really value the opportunity to help farmers translate the enormous amount of information out there, to ensure they can make more informed decisions. It’s a privilege being able to help people and their businesses succeed and grow in the agriculture sector.”
Rachel graduated from Lincoln University with an Honours degree in Agricultural Science. Seeking a position where she could apply her knowledge in a varied role, Rachel joined Perrin Ag in 2019. Based in the South Waikato, Rachel combines her excellent observation skills with exceptional analysis, resulting in a wide range of work. Rachel works actively with farm managers to implement the strategic farm and business plan, as part of her dairy supervisory work, to land use change analysis including recent research on incorporating forestry and trees into pastoral farm businesses, conducting composting shelter analysis, to environmental support and Overseer modelling.
Outside of Perrin Ag, Rachel and her partner Mania are running their own contract milking business, and in her spare time, Rachel enjoys getting outdoors playing soccer, hunting or fishing.
“I enjoy the opportunity to assist clients in finding practical solutions to the diverse range of challenges the agriculture sector presents. Being able to see the benefits to a client’s business from problem solving is hugely rewarding.”
Sam grew up on a dairy farm in the Far North. After graduating from the University of Otago in 2005 with an Honours degree in molecular biotechnology, he spent several years working in medical research in New Zealand and Scotland. Upon returning to New Zealand in 2012, he spent four seasons dairy farming in Northland before purchasing a 56 ha block in Taupо̄, where he was first exposed to farming under a nitrogen cap. Sam joined Perrin Ag in 2023 and brings his strong analytical skills that are grounded by a pragmatic approach to problem solving. Outside of farming and consultancy, you’ll likely find him fly fishing, hunting or snowboarding.
“A lot of farmers feel overwhelmed in the face of a rapidly changing regulatory landscape. I strive to help farmers understand what these environmental regulations mean for their business, and offer practical solutions that allow them to keep doing what they do best, whilst remaining compliant”.
Lee came to agribusiness consultancy via the unlikely pathway of a suburban Wellington upbringing, an Honours degree in plant science and a six-year career in the financial markets. In his role as the firm’s MD, Lee doesn’t get out on-farm as much as he used to but makes the most of it when he does. While having swapped the paddock for the boardroom, Lee continues to provide advice in the areas of farm business strategy, farm system innovation, corporate governance, investment analysis and economic research.
Outside of Perrin Ag, Lee loves to spend his time coaching rugby, watching his three kids play sport and gardening with his wife Haidee.
“I love the challenge of empowering people in our primary sectors and the excitement of seeing clients achieving their aspirations. If we can encourage farmers to engage with their consumers, take a more active involvement in their supply chains and view their businesses through a wider lens, then I think our industries have a great future.”
Joel’s interest in agriculture began with his upbringing on a 1,000-hectare block of Kereru Station backing onto the Ruahine Ranges. Joel went on to earn a Bachelor of Ag Science at Massey University, laying the foundation for a career in the primary sector. On the back of a farming career and with over 12 years of professional experience, Joel joined Perrin Ag in 2024.
Joel’s ability to think outside of the box and empower others to learn and grow, means that he is well equipped to manage farm supervision and strategic planning. He has previously been involved with enhancing and supporting Māori led organisations through major development farm supervision projects.
Outside of the workplace, Joel is a family man at heart and enjoys activities like mountain biking, tramping, and hunting. Living in a modest ‘tiny house’ and running a small farm operation, Joel is passionate about growing great food and helping people understand where their food comes from – all while keeping his boots dirty.
“I help our clients step out of their daily realm and look at things through a broader lens. I am acutely aware of the mental health challenges facing our industry and the need to maintain the sustainability of our land and our people. We want farm practices that ensure long-term success without compromising farmers’ well-being.”
Chaylee’s roots are in the Bay of Plenty, where she grew up on a lifestyle block, sparking her lifelong connection to the region. Now based in Rotorua, she plays a crucial role in supporting our Managing Director, Lee Matheson, by helping him facilitate the seamless integration of people and projects both behind and beyond the farm gate.
With over a decade of experience as an Executive Assistant and Office Manager, Chaylee is a highly organised and competent professional. She excels in relationship building, time management, and problem-solving. Her diverse career spans several sectors, including education, government, and iwi, with seven years of experience working in Parliament for NZ First.
Outside of work, Chaylee leads an active lifestyle. She enjoys spending time outdoors, going for walks, working out at the gym, and cherishing moments with her young daughter.
“I was drawn to Perrin Ag because of the passionate and dedicated team. Working with such an enthusiastic group is both inspiring and motivating.”
Mike brings a wealth of agri-tech and dairy systems expertise to Perrin Ag. After graduating with a Bachelor of AgriCommerce from Massey, he started his career with DairyNZ as a consulting officer where he ran discussion groups and managed farm supervision.
He left DairyNZ to travel the world but within a few months Covid hit, the borders closed, and Mike and his wife Nikita returned home. Back in New Zealand, he took up a role managing DairyNZ’s monitor farms on the Hauraki Plains before joining Halter.
After finishing his OE, he returned home to live in Papamoa and joined the Perrin Ag team in February 2024.
“I’m not someone who likes to sit still and I like to be continually learning. I saw an opportunity with Perrin Ag. As a business their ethos is about continuous improvement and learning. There are always new and better ways of doing things and we need to be at the forefront of that for our clients.”
Abbey joined Perrin Ag in February 2023 as part of the firm’s graduate recruitment programme, Empower.
Abbey grew up surrounded by dairy farms in a close-knit community in South Waikato. She saw first-hand how local farmers supported her community, which is what inspired her to study at Lincoln University.
Growing up in a rural community Abbey has always been impressed by how much local farmers contribute to the community. She wanted to help give back to the industry and play a part in helping our primary sector continue to produce quality food in a sustainable way.
In 2022, Abbey spent the summer as an intern on one of New Zealand’s first commercial deer milking operations. Her Honours project was researching deer milk alongside other more traditional milking operations and assessing the deer milking industry’s future production possibilities.
Abbey is currently on sabbatical leave until the end of 2025.
“Growing up I didn’t live on a farm, but I always knew I wanted to work in the farming sector. I wanted a role where there was a balance between working on and off farm and where I could support farmers to get the best out of their businesses.”
Danni grew up on a life style block in Atiamuri and spent five seasons as a relief milker in the area. During this time, her full time roles were in various fields including the rental car, health care and marine industries. Danni has had a focus on administrative and accounting duties, but is also proficient in looking after customers especially well, social media and website operation, running a rental car fleet and the associated tasks like training, rosters, H&S and organising repairs! Danni joined Perrin Ag in May 2021, to be part of a business in an industry she is passionate about.
During her spare time Danni can be found reading a book with her cats or out enjoying the walks in Rotorua’s Redwoods.
“What motivates me each day is knowing that I will be challenged with a range of problem solving tasks. I love to see all the figures adding up and knowing that my role makes a difference to the team.”
Coming from a drystock and dairy farming background, Duncan has always been passionate about growing primary sector businesses. Whether it’s pastoral farming, forestry, horticulture or investments outside the farm gate, sustainably optimising business performance is Duncan’s passion. After graduating from Massey University with a Bachelor of Applied Science in Agribusiness, Duncan’s first opportunity to optimise a farm business was by undertaking a dairy conversion. Duncan project managed the conversion and continued to run the dairy farm for a further three years.
Since joining Perrin Ag in 2011 Duncan works with a wide range of clients including those ‘outside the farm gate’. With his strong background in investment analysis, business strategy and project management, Duncan is increasingly working with clients to analyse and integrate horticulture and forestry investments into their farm businesses.
“I enjoy helping clients navigate through the complexities of today’s operational, financial and environmental challenges. Seeing clients achieve their goals is very rewarding”
Lee came to agribusiness consultancy via the unlikely pathway of a suburban Wellington upbringing, an Honours degree in plant science and a six-year career in the financial markets. In his role as the firm’s MD, Lee doesn’t get out on-farms as much as he used to but makes the most of it when he does. While having swapped the paddock for the boardroom, Lee continues to provide advice in the areas of farm business strategy, farm system innovation, corporate governance, investment analysis and economic research.
Outside of Perrin Ag, Lee loves to spend his time coaching rugby, watching his three kids play sport and gardening with his wife Haidee.
“I love the challenge of empowering people in our primary sectors and the excitement of seeing clients achieving their aspirations. If we can encourage farmers to engage with their consumers, take a more active involvement in their supply chains and view their businesses through a wider lens, then I think our industries have a great future.”
