John Stantiall - Senior Consultant at Perrin Ag

Business benchmarking the key to tackling climatic and market extremes

As farmers ride out extreme climatic and market conditions, benchmarking their businesses against others in their sector has become crucial for setting goals and understanding how they’re performing.

That was the message from Perrin Ag senior consultant John Stantiall at the recent New Zealand Veterinary Association conference.

John is encouraging farmers to benchmark their businesses against similar operations to identify where they can improve and how they can continue to perform in increasingly challenging situations.

“It’s important for businesses to maintain high levels of performance despite the climatic and market extremes we’re facing,” he says. “Benchmarking across a range of business metrics is useful for making comparisons and working out where you can realistically improve.”

With the huge variation in land, labour, and capital between farming businesses however, John believes it is important farmers are assessing the right data and metrics.

“Farming is a multifactorial business, and no farm will have the same resource mix, so it’s important to compare an average group of similar farms to smooth out the data and make sure you’re comparing apples with apples.”

Using data from reliable industry sources farmers can identify and compare the range of possible variations in both physical and financial measures and help set realistic goals that will work for their own operation.

John says farmers can make comparisons and measure between their own business and others for things like weaning rates, replacement rates, death rates or overall meat and fibre production rates per hectare.

“Farmers might want to consider the top operators in their sector and then assess their own business’ performance against those metrics and see where the middle ground is for them.”

When it comes to financials, John says it is also important to ensure you are comparing your business with others in the same financial year and in the same region.

“The financial results of a business are a combination of many factors: decision-making; physical performance; physical efficiency; market prices and the price extracted from the market; operating costs; and the impact of weather including extreme events.

“For this reason, data needs to be benchmarked against other businesses in the same financial year and same region as your own to see the comparison when faced with the same set of circumstances.

“Figures can be extremely wide-ranging. For example, EBITRm (earnings before interest, tax, rent and wages of management) can range from $200/ha to over $700/ha, depending on how well a business is managed.”

He cautioned farmers about comparing their own year-on-year physical and financial data.

“Comparing your own performance this year to last year is no longer enough. We need to use better indicators to understand where improvements can be made based on industry-wide data.

“For those who have not previously experienced it and are perhaps performing less than the average, benchmarking results can be quite confronting. Sometimes the reasons for this under-performance are well-known. If not, then it’s a matter of using the data to identify where the biggest opportunities are.”

John says benchmarking is a powerful tool and when farmers “let the data talk” rather than form opinions, there is an opportunity for them to make sound business decisions that can add real value to their farm business.

“By using benchmarking farmers can build high performing and resilient farming systems,” says John. “Once the opportunities have been identified, then plans can be put in place and changes made accordingly so that the desired results can be achieved.”



Lee Matheson

Tumuaki Whakahaere
Kaiwhakahaere Matua

B.Appl.Sc (Hons), FNZIPIM (Reg)

Nā tana whakapakeketanga i Pōneke i haere mai ai a Lee ki tana mahi nei. He Tāhū Paetahi Pūtaiao Otaota, ā, he mātanga hoki a Lee ki te tāhua mākete. Nā tana tūranga Pouwhakahaere e kore e kaha a Lee ki te puta ki ngā pāmu, heoi anō ki te puta atu ia ki waho, ka hākoakoa katoa ngā koko o tōna ngākau. He ahakoa kai te tari e mahi ana a Lee ināianei, kai konei tonu ia e kaha ana ki te tohutohu ki te arahi ki te tuku i ana matauranga rautaki a pāmu , ona whakaaro auaha, ana matauranga a Kāwanatanga, te mātai whakangao me te rangahau ohaoha ki ngā taringa pakiki.

A waho atu i a Perrin Ag, he tangata aroha ki te whakaako whutupōro, te mātakitaki i ana tokotoru e pakeke tupu ana me te ngaki māra tahi me tana hoa rangatira a Haidee.

"E aroha ana ahau ki te whakamana i ngā tāngata i o mātau wāhanga tuatahi me te ngahau o te kite i ngā kiritaki e tutuki ana i a rātau hiahiatanga. Mēnā ka taea e tātau te whakahauhau i nga kaiahuwhenua kia whakauru ki o rātau kiritaki, kia nui ake te whakauru hohe ki a rātau mekameka putanga me te tirotiro i a rātau umanga mā tētahi arotahi whānui ake, kātahi ka whakaaro ahau he nui ake te wā e heke mai ana a tātau mahi."

Mikaera Booth

Mātanga Hāpai

B.Com Af (FM)

Ka kawea mai e Maika he taonga o nga pūnaha hangarau me nga pūnaha miraka kau ki Perrin Ag. I muri iho i tana mākatanga ki tētahi Bachelor of AgriCommerce mai i Massey, ka tīmataria e ia tana mahi ki a DairyNZ hei āpiha kōrero i reira i whakahaere ai ia i ngā rōpū kōrero, a, ka whakahaere i te whakahaere pāmu.

I mahue i a ia a DairyNZ ki te haere i te ao, engari i roto i ētahi marama ka patua e Covid, ka kati nga taitapa, a, ka hoki mai a Maika raua ko tana wahine ko Nikita ki te kāinga. I muri i Aotearoa, ka tangohia e ia he tūranga whakahaere i nga pāmu kaupane a DairyNZ i runga i nga Hauraki Plains i mua i tana uru ki Halter.

I muri i tana whakaotinga i tana OE, ka hoki mai a ia ki te kāinga kia noho i Papamoa, a, ka uru ki te tīma Perrin Ag i te wā o Hui tanguru 2024.

"Ehara ahau i te tangata e hiahia ana ki te noho tonu, ā, e hiahia ana ahau ki te ako tonu. I kite ahau i tētahi wā me Perrin Ag. He umanga a rātau kaupapa mo te whakapai haere tonu me te akoranga. I ngā wā katoa he huarahi hōu, pai ake hoki te mahi i ngā mea, ā, me noho tātau ki te aronga o tērā mō ā mātou kiritaki."

Abbey Dowd

Kaiwhakahaere

B.Ag.Sc (Hons), MNZIPIM

I uru a Abbey ki Perrin Ag i te wā o Hui 2023 hei wāhanga o te hōtaka tono mātauranga o te umanga, o Empower.

I tipu ake a Abbey e karapotitia ana e nga pāmu miraka kau i roto i tētahi iwi tata i Waikato ki te Tonga. I kite a ia i te tuatahi me pēhea te tautoko a nga kaiahuwhenua o te rohe i tōna iwi, koia ia i whakaawe ai i a ia ki te ako i te Whare Wānanga o Lincoln.

I nga wā katoa e mīharo ana te tipu ake i roto i tētahi iwi ā-taiwhenua o Abbey i nga wā katoa e hia nga kaiahuwhenua o te rohe e āwhina ana ki te iwi. I pīrangi a ia ki te āwhina ki te whakahoki ki te umanga me te tākaro i tētahi wāhanga ki te āwhina i to mātau wāhanga tuatahi kia whakaputa tonu i te kai kounga i runga i te āhua mārō.

I te tau 2022, i pau i a Abbey te raumati hai takawaenga i runga i tētahi o nga mahi miraka tauhokohoko tuatahi a Aotearoa. Ko tana kaupapa Honours e rangahau ana i te miraka deer i te taha o ētahi atu mahi miraka tūturu ake, me te arotake i ngā āheinga whakanao o te umanga miraka.

"I te tipu ake kaore ahau i noho i runga pāmu, engari i mōhio tonu ahau e hiahia ana ahau ki te mahi i te wāhanga pāmu. I pīrangi ahau ki tētahi tūranga i reira he toenga i waenganui i te mahi me te pāmu, ā, ka taea e au te tautoko i nga kaiahuwhenua kia whiwhi ai i te pai rawa atu i a rātau umanga."

Sam Gray

Kaiwhakahaere

I tipu ake a Sam i runga i te pāmu miraka kau i te Raki Tawhiti. I muri iho i tana whiwhinga mai i te Whare Wānanga o Otago i te tau 2005 me tētahi tohu Honours i roto i te hangarau hangarau rāpoi ngota, he maha nga tau e mahi ana a ia i roto i te rangahau rongoā i Aotearoa me Pākehā. I a ia e hoki ana ki Aotearoa i te tau 2012, e whā nga wā i pau ai i a ia te pāmu miraka kau i Te Whenua o Raki i mua i tana hokonga i tētahi paraka 56 ha i Taupо, i reira ia i kitea tuatahitia ai ki te pāmu i raro i te pū hauota. I uru a Sam ki Perrin Ag i te tau 2023, ā, ka mauria mai ōna pūkenga kaha e whakatūria ana e tētahi huarahi hāngai ki te whakaoti raruraru. I waho o te mahi pāmu me te tohutohu, tērā pea ka kitea e koe e rere ana a ia i te hī ika, te whaiwhai, te papa huka rānei.

"He tokomaha nga kaiahuwhenua e rongo ana i te uaua i mua i te huringa tere o te whenua mana. E tautohe ana ahau ki te āwhina i nga kaiahuwhenua kia mārama he aha te tikanga o ēnei ture taiao mo a rātau umanga, me te tuku rongoā māia e āhei ai rātau ki te mahi tonu i ā rātou mahi tino pai, i a rātau e noho tautuku tonu ana".

Danni Armstrong

Kaiwhakahaere pūtea

Pakeketia a Danni i te pāmu kau i Atiamuri ka noho hoki mō te rima tau hai pou hāpai kūtētē kau. He ahakoa tana mahi pāmu ehara i te mea ka noho motuhake ki tēnei mahi, ka aro atu hoki ki te rīhi motukā, ki te hauora me te mahi moana. He kaha tana aronga ki ngā take whakahaere me te tiaki moni, mātua ko te manaaki me te atawhai i ngā tini manuhiri ka whakatata mai, ka rua ko te tiaki i te taha ki te ao hangarau pēnā me ngā whārangi pāpāoho ki te ao hou ko te whakahaere tuku motukā, ā, tae rawa ki ngā kaupapa ako, te whakarite rōhi -a-mahi, H&S me te whakatika hapa. I whakapiri mai a Danni ki a Ag i te marama o Mei 2021, he ahakoa he tauhou he mātanga ki tōna ao pākihi koi i tāhuri mai ia ki tēnei whānau.

He wahine pānui pukapuka me ōna ngeru, he wahine takahi whenua haere ngāhere.

“I runga i ngā tini kaupapa whakawetewete, ara ake ai ahau ia rā ia rā – kāre i tua atu i te whakamutunga o aku mahi tatau kia ea ai– e whai tūranga mana ai taku tu ngātahi me tēnei tīma”.

Duncan Walker

Tumuaki
Kaiwhakahaere Matua

B.Appl.Sc, MNZIPIM (Reg)

I te haerenga mai i tētahi papamuri pāmu maroke me te miraka kau, i nga wā katoa e hiahia ana a Duncan ki te tipu i nga umanga o te wāhanga tuatahi. Ahakoa he pāmu tawhito, he ngahere, he pūtea penapena rānei i waho o te kēti pāmu, ko te mahinga pakihi tūturu ko te hiahia o Duncan. I muri i te mākatanga mai i te Whare Wānanga o Massey me tētahi Bachelor of Applied Science i Agribusiness, ko te wā tuatahi o Duncan ki te arotau i tētahi umanga pāmu mā te mahi i tētahi tahuringa miraka kau. Na te kaupapa Duncan i whakahaere te tahuringa, a, ka haere tonu te whakahaere i te pāmu miraka kau mo te toru tau anō.

Mai i te hononga atu ki Perrin Ag i te tau 2011 ka mahi a Duncan me te whānui o ngā kiritaki tae atu ki ērā 'i waho o te kēti pāmu'. Mā tōna papamuri kaha i roto i te tātari pūtea penapena, te rautaki pakihi me te whakahaere kaupapa, kei te nui haere te mahi a Duncan me ngā kiritaki ki te tātari me te whakauru i ngā pūtea whenua me ngā pūtea rākau ki roto i ā rātou umanga pāmu.

“Ko te hāpai o ōku hoa me te arataki i a rātou me ngā kōpikopikonga huhua o te ao hou taku oranga ngakau. Kia tū rangatira ai rātou, he aha i tua atu!”

Lee Matheson

Tumuaki Whakahaere
Kaiwhakahaere Matua

B.Appl.Sc (Hons), FNZIPIM (Reg)

Nā tana whakapakeketanga i Pōneke i haere mai ai a Lee ki tana mahi nei. He Tāhū Paetahi Pūtaiao Otaota, ā, he mātanga hoki a Lee ki te tāhua mākete. Nā tana tūranga Pouwhakahaere e kore e kaha a Lee ki te puta ki ngā pāmu, heoi anō ki te puta atu ia ki waho, ka hākoakoa katoa ngā koko o tōna ngākau. He ahakoa kai te tari e mahi ana a Lee ināianei, kai konei tonu ia e kaha ana ki te tohutohu ki te arahi ki te tuku i ana matauranga rautaki a pāmu , ona whakaaro auaha, ana matauranga a Kāwanatanga, te mātai whakangao me te rangahau ohaoha ki ngā taringa pakiki.

A waho atu i a Perrin Ag, he tangata aroha ki te whakaako whutupōro, te mātakitaki i ana tokotoru e pakeke tupu ana me te ngaki māra tahi me tana hoa rangatira a Haidee.

“Kai reira kē te ihi o taku mahi, ko te whakarangatira i ngā tangata mahi tahi pēnei i a tatou me te whakaputanga o ngā apataki ki te ao marama i runga i ngā whakatutukitanga a wō rātou tumanako-ā-ngākau. Mēnā tatou e tāea ki te whakaakiaki i ngā tangata pāmū ki te hono ki wō rātou kiritaki, me te ū a ringa raupā nei ki te ara whakaputa, me te titiro whānui ki tā rātou pākihi , ka harikoa katoa ahau i te mōhiotanga he ao ki tua mō tēnei tūmomo mahi”.